Cranbury, NJ – March 29, 2017 – Visionet Systems has successfully deployed a transformative digital platform for Pet Supplies Plus that will boost cross-channel customer activity, improve visibility of customer purchasing behavior and help increase sales.

Visionet used SiteCore e-commerce technology to implement a feature-rich online platform which was integrated with Microsoft Dynamics AX for Retail. The combined capabilities of SiteCore and Microsoft Dynamics now allow Pet Supplies Plus to offer each of their customers a unique omni-channel digital experience, tuned to their individual personas.

“The core objective was to improve the way we understood and engaged our neighbors,” said Derek Panfil, Senior Vice President Merchandising and Marketing at Pet Supplies Plus. “The new site design offers our neighbors the ability to find store specific products, and several others features, which will help drive neighbor traffic to nearby retail locations. The new platform enables Pet Supplies Plus to connect online behaviors with in-store purchase patterns. We now have a much better idea about which products our neighbors value most, and the kinds of items that sell well together.”

“This integrated digital commerce platform has positioned Pet Supplies Plus for growth and by encouraging customer loyalty and boosting overall customer satisfaction,” said Thadd Tucker, Director Digital at Pet Supplies Plus. “By deploying Sitecore and Dynamics AX in a strategic way, our digital strategies are well positioned to enable omni-channel and service our neighbor’s on-line and in-store.”

“Enabling Pet Supplies Plus to extend their digital vision has been a rewarding experience, and we look forward to continuing this vision for Pet Supplies Plus”, said Orryn Sledge, Senior Vice President, Professional Services at Visionet Systems. “It shows that regardless of the target market, an OMNI experience, combined with digital touchpoints, is critical for incremental growth”.

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service technology consulting and business process outsourcing company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance, cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution, and manufacturing, with a focus on delivering value and exceeding customer expectations. For more information, visit online at

About Pet Supplies Plus

Headquartered in Livonia, Michigan, Pet Supplies Plus earned its success by understanding the unique bond between humans and their pets. With more than 360 locations in 27 states, Pet Supplies Plus has earned its reputation as “America’s Favorite Neighborhood Pet Store” by offering a wide array of pet food, pet products, grooming services, and animal expertise in a welcoming environment. Pet Supplies Plus is ranked in Entrepreneur magazine’s 35th Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate, and system size.



What challenges do fashion retailers face as they embrace omni-channel operations? Discover technologies for easier unified commerce deployment.

Since mobile Internet access became commonplace, customers have displayed the tendency to engage brands and make purchases through multiple channels, while expecting a consistent shopping experience. Differences in pricing, order fulfilment procedures, contacting customer service, and other aspects of the customer journey tend to detract from their ideal shopping experience, leading to lower customer satisfaction, decreased brand loyalty, and ultimately, sub-par sales revenue.

These factors are especially important for fashion and apparel retailers. Similar to other “experience goods” such as perfumes and footwear, the apparel shopper usually prefers to interact with products on a direct, physical level, which increases the likelihood that they will visit a brick-and-mortar store. In order to maximize the customer’s opportunities to complete the purchase, leading fashion retailers offer them multiple shopping channels. If the customer doesn’t buy the item at that retail location, they might wait until they get home and buy it over the phone or through the brand’s online store, or use a mobile app to buy the product while they’re on the go.

The Importance of Seamless Customer Experience

Offering customers multiple paths for their purchases is essential, but it isn’t enough to cement the reputation of your brand. Customers will express frustration if item pricing or availability differs depending on which sales channel they choose, and this usually results in lost sales. This is precisely why omni-channel retail is not a fleeting industry trend or empty buzzword – it is swiftly becoming the norm for all successful retail brands.

Omni-channel retail is a seamless approach to the consumer experience through all available shopping channels. Multi-channel businesses engage customers through several independent channels, while cross-channel retail presents channels as a single brand and single view, but with differences in brand experience. On the other hand, omni-channel retail offers customers a uniform brand experience over every shopping channel. While many retailers have successfully transitioned from single-channel to multi-channel setups, and have even graduated to cross-channel retail, relatively few have successfully implemented a truly omni-channel customer experience.

Why is that? What challenges do businesses face that prevent them from a smooth transition to genuine omni-channel operations? Even though it’s true that every business is unique, with its own series of challenges to overcome, the most common hurdle on the road to omni-channel success is legacy technology and information silos.

The Problem with Multi-Channel Data Silos

Many organizations start with a single-channel retail setup, and gradually add more sales channels as they grow. Because of advances in information technology, newer channels often use newer information systems instead of the ones deployed for existing channels. The biggest problem with this approach is that the customer, product, and transaction information in each channel can’t be shared with any of the others.

So when Betty Walker buys a plaid skirt via your online store on June 12, neither your brick-and-mortar stores nor your call centers are notified about the transaction. You are forced to either tally and adjust stock levels manually on a daily or weekly basis, or keep entirely separate inventories… and neither of those solutions is satisfactory. Furthermore, if Betty decides to shop for other items on her smartphone on June 15, the information system for your mobile channel might not have any record of her previous purchase, leading to a missed opportunity to recommend a product similar to her last purchase. As a matter of fact, your mobile channel might not have any record of a Betty Walker at all! In that case, Betty might be asked to register for a separate mobile account, an annoyance that will probably discourage her enough to abandon the transaction completely.

The example above illustrates just some of the pitfalls of relying on a patchwork of disparate technologies that manage sales channels independently of each other. An omni-channel retail setup would instead use a centralized data repository for all customers, products, and transactions, irrespective of sales channel. That way, shoppers can buy your products over the phone and return them using a mobile app, or order a product from your website and pick it up in-store. Each customer’s transactions would form a single, comprehensive transaction history, making it a simple matter to analyze buying behavior, gauge customer loyalty, and recommend appropriate purchases in the future. A single user account would grant each customer access to your online store via both traditional web browser and smartphone app, which would offer them the same, familiar, full-featured customer experience on both platforms.

Optimized Supply Chain

In addition to a vastly improved customer experience, omni-channel retail streamlines your supply chain operations immensely. Instead of separate, inconsistent records for each channel, or even entirely separate inventories, omni-channel retailers benefit from a single, accurate, real-time view of their entire supply chain. Each in-store, over-the-phone, and online transaction updates your records as they happen, allowing you to respond quickly to significant trends in purchases, returns, or other behavior. Slow, error-prone, and expensive manual transcription and data entry is eliminated as well, which greatly improves data accuracy and reduces operating costs.

Streamlined IT

Your IT department also stands to benefit from well-implemented omni-channel retail. Maintaining a single data repository eliminates the need for multiple legacy information systems, so there are fewer server computers to maintain and purchase software licenses for. To achieve even lower ownership costs, many companies are adopting cloud technologies like Microsoft Dynamics 365. Cloud platforms like Dynamics don’t require on-site server computers, use software and licensing that stays up-to-date automatically, can be accessed securely from multiple devices and locations, and can usually be purchased as cost-effective per-user, per-month subscriptions.

Predictive Analytics

Lower IT costs aren’t the only data-related benefit of going omni-channel. Unified commerce solutions bring all of your business data together, which becomes an extremely powerful diagnostic and predictive tool. Advanced Business Intelligence and Analytics tools track and measure your sales, inventory, and customer data, and give you a detailed picture of your successes and opportunities for growth. Their forecasting capabilities help you assess potential business strategies before you execute them, and make it easier to detect subtle industry trends that you might overlook unaided.

The Transition

Moving to a pure omni-channel infrastructure might seem like a complicated proposition, but it doesn’t have to be. There are a number of tools and technologies that allow a smooth and speedy transition from legacy platforms to unified commerce solutions. Some provide connectors that integrate your existing e-commerce setup to modern cloud platforms, and keep both synchronized automatically, securely, and without causing disruption or downtime.


In order to implement true omni-channel retail that avoids unnecessary complexities, a comprehensive ERP solution is essential. Cloud ERP platforms should be preferred, given their quick, easy deployment, cost-effectiveness, and essentially maintenance-free nature. Instead of scrapping your existing e-commerce implementation, pre-packaged integration solutions offer a much simpler way to automatically synchronize your sales channels’ current technologies with a centralized ERP platform. Powerful predictive analytics technologies can then take full advantage of your customer and product data by generating vital insights that drive business growth.

Visionet Systems offers solutions and services that have helped many retail fashion and apparel businesses of all sizes achieve true omni-channel performance. To find out how we can help your organization attain omni-channel success, please contact Visionet Systems today.


Over 95% of all Electronic Business Transactions take place using EDI.

Implementing a new ERP system usually requires a new EDI module.

Picture yourself in the Indianapolis 500 driving the wining car on the final lap when all of the sudden your engine starts to shutter. The crew radios you to pull over into the pit stop and when you do your worst fear is discovered. You need to replace the engine. Game over…

EDI transition is an arduous task that can make or break any company. EDI is one of the KEY modules that needs to be thoroughly thought out at the beginning of the design phase. A “decoupled” approach can seamlessly change any ERP without the disruption of your Electronic Business Transactions.

The top 3 challenges for EDI Implementation:

  1. B2B Integration
    The customer onboarding process is quite intense from the mappings to the required documents. The vendor standards manuals are constantly changing to meet the new requirements of the trading partners. You’re not just trying to hit one moving target, you’re trying to hit all the trading partners in a very short time. Also, If you have the need to change your sender/receiver id than you will have to go back to “testing” mode and start all over.

  2. Tightly coupled
    There are so many connections from ERP to EDI it is like being tethered down and no room to move. These connections are like a spider web. “Coupling, combine’s the contradictory concepts of connection and autonomy.”

  3. Lack of visibility
    How do I trace the problem back to a specific step without having to receive the document again? This can be one of the most frustrating tasks for an EDI manager. Why go back to the beginning if I can go back to where the problem occurred and fix from the specific step.

The ability to see the risks ahead will better prepare and overcome most challenges and align for a successful implementation.

Strategy, Tactics and Execution…

Now that the strategy is established with key risks, the tactics are clearly defined:

  • Align business rules by customer for all aspects of pick, pack and ship
  • Remove all unnecessary steps from previous EDI module
  • Establish the SLA with the EDI software support team
  • Build an alliance with the EDI trading partner support team
  • Train, Train, and more training
  • The “customer rules” can be aligned and setup one time with Partner Link and you can change ERP seamlessly without any disruption.
  • The “Decoupled” approach aligns the EDI module autonomous from the ERP
  • No need to change the EDI module when implementing a new ERP
  • Cloud scalability

Once all of the pieces of the puzzle are in place the EDI will flow naturally. A reoccurring task is to update the vendor standards manuals for any changes that may take place over the course of time such as routing guides DC and Store additions or closings.

The execution of the EDI solution aligned with the required business rules will allow your EDI process to run smoothly along with KPI’s to alert with detailed information.

You are now prepared to win the EDI race with precision and accuracy.

Author’s Profile:

David Nocero
David is responsible for designing Visionet’s Supply Chain & WMS collaborative transformation approaches that optimize the architecture across the customer business requirements & constraints and current state technology platforms. David has been the business and technical leader on many EDI, PLM, ECOM, ERP, WMS and POS Global Supply Chain implementations over his 20+ year’s career. He has been responsible for all business and technical matters related to design, development, deployment and sustainment of many renowned companies.


The definition of neurosis according to Carl Jung – “the inability to tolerate ambiguity”

Jung was way ahead of current EDI standards with his theory but he did predate a simple solution to all of the ambiguity of Electronic Data Interchange with allowing all rules and workflow to be ‘Decoupled’ and therefore independent from any ERP.

Typical EDI challenges:

  • Tedious customer onboarding process
  • Tight coupling with ERP systems
  • Lack of Visibility
  • Chargebacks
  • Transaction Volume
  • Customization for non EDI partners
  • Training & Operational Support

Partner Link© is an EDI solution created by Visionet Systems that allows the rules and workflows to be independent from any ERP. With prebuilt maps and EDI transaction sets, all management and sync sets are done with one command center that distributes your unified commerce easy, fast and accurate.

Visionet’s Partner Link© Solution:

  • EDI sub System should be ‘Decoupled’ and ‘Independent’ form the ERP
  • System should be highly ‘Responsive’
  • EDI works with many formats (EDI & Non EDI)
  • EDI document processing should be ‘Traceable’ and allow ‘restart’ from any step in the process
  • Cloud Scalability
  • Fast and Easy setup
  • Link to any VAN
  • Managed upgrades

For more information, please email
Visit website at –

Author’s Profile:

David Nocero
David is responsible for designing Visionet’s Supply Chain & WMS collaborative transformation approaches that optimize the architecture across the customer business requirements & constraints and current state technology platforms. David has been the business and technical leader on many EDI, PLM, ECOM, ERP, WMS and POS Global Supply Chain implementations over his 20+ year’s career. He has been responsible for all business and technical matters related to design, development, deployment and sustainment of many renowned companies.


One of the greatest documentaries in the apparel industry from the past ten years is the HBO special titled “Schmatta: Rags to Riches To Rags.”

It outlines domestic production in the apparel industry in and around the NYC area. The stats were astounding with a staggering 95% (1965) production done domestically and 5% (2009) done overseas. Today apparel production has done a total 180 with a handful of vertically integrated manufacturers in the USA.

The supply chain shift from domestic to one of many import workflows is a “standard carton X Factory from Vendor to cross dock DC to the Customer.” The touch points are decreased using algorithms with a focus on getting the goods out the door before the cancel date.

Cross Docking Distribution Centre

Lower prices triggered the paradigm shift of production with higher quality. A logical move for any business- get it cheaper, faster and better. This did create a logistical nightmare for shipping and receiving goods up until recently when “cloud technology” allowed production and logistics managers to enhance communication via supply chain. The organization “silo” is the number 1 disconnect in Global Supply Chain.

Disconnected Silos

Global supply chain software such as Visionet’s EdgeAX applies those same algorithms in a workflow environment that streamlines the business process using Vendor Portals that connects to the ERP. The Silo risk is eliminated with Power BI (Business Intelligence)

Also, a unified commerce solution is provided that allows the corporation to break down the SILOS and plan the first response to mission critical deliveries! (Imagine online banking ease of use for Global Supply Chain Communication)

This simple approach is achieved with Visionet’s EDGE AX Version 7 solution. It simplifies lead times and communicates with calendars that align with departments such as merchandising and logistics.

So if we are improving opportunity time and touch points while breaking down the silos, the bottom line is significantly increased with the shift in technology. Very simple solution!


Wayne Gretzky puts this best– “Skate to where the puck is going, not where it has been.”
TEAR DOWN THOSE SILOS WITH EDGE AX V7 and get to where you need to be…

Tranform your business for digital consumers

For more information, email at or call (609) 452-0700
Visit website at –
For more product details – Please visit

Author’s Profile:

David Nocero
VP Global Supply Chain and WMS, Visionet Systems

LinkedIn Page –

David is responsible for designing Visionet’s Supply Chain & WMS collaborative transformation approaches that optimize the architecture across the customer business requirements & constraints and current state technology platforms. David has been the business and technical leader on many EDI, PLM, ECOM, ERP, WMS and POS Global Supply Chain implementations over his 20+ year’s career. He has been responsible for all business and technical matters related to design, development, deployment and sustainment of many renowned companies.


Increasingly, fashion retail organizations are challenged to stay trend focused, relevant, competitive, and most significantly, profitable in this very dynamic socioeconomic climate. Traditionally, before the latest technological advancements, the typical 12-18-month fashion apparel merchandising strategy season planning worked rather successfully. More predictable trend shifts such as color, silhouettes, fabric and weather shifts were typically accounted for in most merchandising planning and assortment systems. Essentially, the fashion houses and retail companies had the absolute advantage in setting trends and driving where the market was going. However, with the continuous evolution of the retail industry, along with the increase of socially empowered and mobile-connected customers, there are significantly more factors that the retail merchant must take into consideration to build, develop, drive and maintain brand loyalty & satisfaction.

The Age of Predictive Analytics – Knowing Your Customer

We have effectively entered into an age of advanced predictive analytics, where the retail executive is challenged to have a continuous and real-time 360-degree perspective of their consumers, across all possible physical and digital shopping channels, along with social influences. Additionally, the onset of the “Fast Fashion” revolution, has caused a significant disruption for more traditional fashion retail companies. They have redoubled their efforts to stay ahead of the changing fashion trends, driven primarily from social media outlets, crowdsourcing, as well as the need to increase the overall speed to market. More traditional fashion retailers such as Ralph Lauren, Macys and others are turning to advanced predictive business analytics to compete and thrive in the fast fashion environment, driven by Zara, H&M, Uniqlo and others. By effectively centralizing all of your consumer insights data, and translating these into visual and predictive tools that can drive merchandising solutions, you will have the ammunition at hand, to be far more proactive, vs. reactive to the changing industry trends.

360 Degree View of Today’s Customer

Emerging Predictive Analytics Trends – 2016 and beyond

The following advanced predictive analytics trends have recently emerged, and will continue to evolve in 2016 and beyond as the demands for increased consumer insights grow for fashion retailers, to drive optimal assortments and tightened inventory management processes:

  1. What the age of Data Democratization really means?
    • With knowledge comes great power: Retail organizations are discovering there is an increasing number business users who need to explore advanced predictive retail analytics
    • With great power also comes great responsibility: Democratization of data requires a multi-tiered approach, to balance both data accessible and governance
  2. Moving to the Cloud = Empowering Advanced Retail Predictive Analytics
    • Expandable Cloud Means Increased Scalability: Leveraging the cloud provides scalability, and once these data points are there, cloud analytics enables fashion apparel retail companies to be extremely agile
    • Significant economic savings: With the costs of leveraging the cloud continuing to drop, this has stimulated the data cloud boom, as well as stimulated cloud-based data storage innovations for fashion apparel retail companies
  3. Everything is Mobile
    • Mobile First Experience: Business intelligence products with a fluid, agile and scalable mobile-first experience have emerged is no longer simply an interface to legacy business intelligence solutions
    • Single Version of the Truth: Since everyone is leveraging the same consolidated data, this will drive more efficient, accurate and timely decisions
  4. Our Brains Are Wired for Sight – Visual Analytics are on the Rise
    • Data & Technology are an integral Part of the Conversation: Fashion retail executives are leveraging their data to explore questions, solve complex problems via insights, and requiring critical thought long-term strategies supported by data
    • Visual analytics Will be the Unifying Language: Which empowers retail executives to reach consumer insights rapidly, enable meaningful cross-functional collaboration, and build a culture of “data” within the retail organization

Bringing it all together… The Rise of Self-Service Predictive Analytics


With the rapid pace and seemingly daily trend shifts in retail, It is evident that the continuous improvements, innovations, the rise predictive analytics, and most importantly, a self-service mobile first business intelligence strategies are not just emerging, rather, they are elevating fashion retailer executive’s decision-making capabilities to the next level. There are fascinating predictive analytics innovations, which enable far more confident decision making, to not an only forecast but to monitor analyze the near real-time data. By focusing more organizationally, advanced predictive solutions filter the data into personalized self-service dashboards, and visuals, resulting in faster decision making. As your fashion retail business grows into other categories, shopping channels, geographical regions, and potentially through acquisition, your cloud-based predictive analytics suite has to be, extensible, scalable, and flexible to meet these needs.

The ability to track and meet the ever changing needs of your evolving consumer is truly the holy grail for fashion retail companies. To stay on top of this innovation curve, and not only ride but control the fashion trend waves always has been a challenge for fashion retail executives. Fear not, there are enterprise business solutions out there which will meet and exceed your needs, and enable you to carry it with you wherever you go. In conclusion, there are no segregations between technology, data, and your fashion retail business. They are now synonymous, and those analytically cultured retail organizations will thrive in this ever complex, and evolving fashion marketplace.

Brandon Rael
Vice President, Retail Professional Services
Visionet Systems, Inc.


David Nocero joins Visionet Systems, Inc. as Vice President – Global Supply Chain and Warehouse Management System (WMS).

Cranbury, NJ – May 16, 2016 – Visionet Systems, Inc., a leading provider of technology-led Omni-channel solutions is pleased to announce that David Nocero has joined Visionet Systems, Inc. as Vice President – Global Supply Chain and Warehouse Management System (WMS). David has an extensive career spanning over 20 years as architect and lead for global transformation teams with various renowned clients.

“I am excited to be part of the Visionet global paradigm. Visionet has been building technology-based solutions and services for the mortgage, title, apparel, footwear and consumer package goods industries for the past two decades. Visionet Systems offers Omni-channel solutions and services for what businesses require in terms of transformation, reducing costs, time, and scope”, said David Nocero, Vice President – Global Supply Chain & WMS.

David has been the business and technical leader on many EDI, PLM, ECOM, ERP, WMS and POS Global Supply Chain implementations over his tenure. He has been responsible for all business and technical matters related to design, development, deployment and sustainment of 30 companies, which included Marc Jacobs, Diane von Furstenberg, Catherine Malandrino, Sean John, Steve Madden, Kim Seybert, Nest Fragrances and many more. He has led large teams, which have built a number of PLM and portions of ERP from development to execution. David has been the team lead on global transformations that have extended from Asia, Europe, and the United States.

In his new role, David will be responsible for building Visionet’s Supply Chain & WMS and designing collaborative transformation approaches that optimize architecture across the customer business requirements, business constraints, and current state technology platforms.

“We are confident that David will accelerate growth and increase revenues in our Global Retail Practice. With his deep expertise and in-depth experience in the Global Supply Chain Management, David is a valuable asset for Visionet in his new role”, said George N. Bacon, Chief Operating Officer.

About Visionet Systems, Inc.

Cranbury, NJ-based – Visionet Systems, Inc. is a full-service technology, consulting and business process outsourcing (BPO) company. Visionet delivers software solutions, services, and technology-led BPO products. These products are built on the best-of-breed philosophy to help its customers by increasing business agility, drive down costs, and reduce risks. Over the years, Visionet has engineered high performing and cost-effective solutions for its customers across diverse industries including banking, retail, insurance, distribution, and manufacturing, while building deep competencies in the mortgage Industry. Visionet is focused on delivering value and exceeding customer expectations. For more information, visit online at