Cranbury, NJ – June 30, 2017 – Visionet Systems, a leader in unified ERP and e-commerce implementations for Retail and CPG, announced a strategic partnership with Vitamin World, a retailer of nutritional supplements and wellness products with stores across the US. Visionet will assist Vitamin World in transforming their digital commerce infrastructure, with a strong focus on seamlessly integrating their online channel, brick-and-mortar stores and backend supply chain processes.

“Providing consistent experience across all sales channels and harvesting deeper understanding of our customers is important to us. These insights will allow us to align our supply chain with varying consumer demand, diversify our assortments and provide an engaging and consistent buying experience for our customers, said Michael Madden, CEO of Vitamin World. “By adopting a unified, Omni-channel retail model across sales and supply chain, Vitamin World will become a leaner, modern and more profitable retail outfit”.

The new unified digital solution will provide consistent performance measurement and a more holistic understanding of the day to day business operations by integrated retail with the supply chain and mechanizing. Best of all, Vitamin World’s customers will enjoy a quicker, simpler, and more streamlined customer service whether they shop online or visit a retail outlet. “The new solution will help bring efficiencies to the supply chain operations, and enable Omni-channel functionality across Vitamin World’s online store, call center, and brick-and-mortar outlets”, said Venky Govind, CIO of Vitamin World.

Visionet will implement Microsoft’s cutting edge cloud based ERP, Dynamics 365 Operations for Retail and will fully integrate the online channel using its CommerceLink solution. According to Rooban Soni, SVP Sales, Visionet Systems, “This new Microsoft Azure cloud based solution along with CommerceLink and Retail Analytics will provide Vitamin World the flexibility and unhindered scalability as the business grows”.

This initiative is expected to have a profound, transformative effect on sales and supply chain operations at Vitamin World, with more effective business processes that generate results with fewer steps, enhanced reporting and forecasting, lower operational overheads and improved customer satisfaction.

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service solutions and consulting company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed technology with the philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has deep competencies in the Omni channel retail, fashion apparel, consumer packaged goods, mortgage Industry and offers high-performance, cost-effective solutions with focus on delivering value and exceeding customer expectations. For more information, visit online at

About Vitamin World

At Vitamin World, we believe that nutrition starts at the source. We travel the world to find the freshest, purest, and potent health ingredients in order to craft the highest quality vitamins and supplements for our customers. And our high quality doesn’t just apply to our products; it applies to our people. Our staff of trained and friendly Associates in our hundreds of stores nationwide can help guide you on your journey to becoming your best self. Whether you’re a wellness novice or a health enthusiast, Vitamin World is committed to bringing quality ingredients, products and people, from the source to you.


What challenges do fashion retailers face as they embrace omni-channel operations? Discover technologies for easier unified commerce deployment.

Since mobile Internet access became commonplace, customers have displayed the tendency to engage brands and make purchases through multiple channels, while expecting a consistent shopping experience. Differences in pricing, order fulfilment procedures, contacting customer service, and other aspects of the customer journey tend to detract from their ideal shopping experience, leading to lower customer satisfaction, decreased brand loyalty, and ultimately, sub-par sales revenue.

These factors are especially important for fashion and apparel retailers. Similar to other “experience goods” such as perfumes and footwear, the apparel shopper usually prefers to interact with products on a direct, physical level, which increases the likelihood that they will visit a brick-and-mortar store. In order to maximize the customer’s opportunities to complete the purchase, leading fashion retailers offer them multiple shopping channels. If the customer doesn’t buy the item at that retail location, they might wait until they get home and buy it over the phone or through the brand’s online store, or use a mobile app to buy the product while they’re on the go.

The Importance of Seamless Customer Experience

Offering customers multiple paths for their purchases is essential, but it isn’t enough to cement the reputation of your brand. Customers will express frustration if item pricing or availability differs depending on which sales channel they choose, and this usually results in lost sales. This is precisely why omni-channel retail is not a fleeting industry trend or empty buzzword – it is swiftly becoming the norm for all successful retail brands.

Omni-channel retail is a seamless approach to the consumer experience through all available shopping channels. Multi-channel businesses engage customers through several independent channels, while cross-channel retail presents channels as a single brand and single view, but with differences in brand experience. On the other hand, omni-channel retail offers customers a uniform brand experience over every shopping channel. While many retailers have successfully transitioned from single-channel to multi-channel setups, and have even graduated to cross-channel retail, relatively few have successfully implemented a truly omni-channel customer experience.

Why is that? What challenges do businesses face that prevent them from a smooth transition to genuine omni-channel operations? Even though it’s true that every business is unique, with its own series of challenges to overcome, the most common hurdle on the road to omni-channel success is legacy technology and information silos.

The Problem with Multi-Channel Data Silos

Many organizations start with a single-channel retail setup, and gradually add more sales channels as they grow. Because of advances in information technology, newer channels often use newer information systems instead of the ones deployed for existing channels. The biggest problem with this approach is that the customer, product, and transaction information in each channel can’t be shared with any of the others.

So when Betty Walker buys a plaid skirt via your online store on June 12, neither your brick-and-mortar stores nor your call centers are notified about the transaction. You are forced to either tally and adjust stock levels manually on a daily or weekly basis, or keep entirely separate inventories… and neither of those solutions is satisfactory. Furthermore, if Betty decides to shop for other items on her smartphone on June 15, the information system for your mobile channel might not have any record of her previous purchase, leading to a missed opportunity to recommend a product similar to her last purchase. As a matter of fact, your mobile channel might not have any record of a Betty Walker at all! In that case, Betty might be asked to register for a separate mobile account, an annoyance that will probably discourage her enough to abandon the transaction completely.

The example above illustrates just some of the pitfalls of relying on a patchwork of disparate technologies that manage sales channels independently of each other. An omni-channel retail setup would instead use a centralized data repository for all customers, products, and transactions, irrespective of sales channel. That way, shoppers can buy your products over the phone and return them using a mobile app, or order a product from your website and pick it up in-store. Each customer’s transactions would form a single, comprehensive transaction history, making it a simple matter to analyze buying behavior, gauge customer loyalty, and recommend appropriate purchases in the future. A single user account would grant each customer access to your online store via both traditional web browser and smartphone app, which would offer them the same, familiar, full-featured customer experience on both platforms.

Optimized Supply Chain

In addition to a vastly improved customer experience, omni-channel retail streamlines your supply chain operations immensely. Instead of separate, inconsistent records for each channel, or even entirely separate inventories, omni-channel retailers benefit from a single, accurate, real-time view of their entire supply chain. Each in-store, over-the-phone, and online transaction updates your records as they happen, allowing you to respond quickly to significant trends in purchases, returns, or other behavior. Slow, error-prone, and expensive manual transcription and data entry is eliminated as well, which greatly improves data accuracy and reduces operating costs.

Streamlined IT

Your IT department also stands to benefit from well-implemented omni-channel retail. Maintaining a single data repository eliminates the need for multiple legacy information systems, so there are fewer server computers to maintain and purchase software licenses for. To achieve even lower ownership costs, many companies are adopting cloud technologies like Microsoft Dynamics 365. Cloud platforms like Dynamics don’t require on-site server computers, use software and licensing that stays up-to-date automatically, can be accessed securely from multiple devices and locations, and can usually be purchased as cost-effective per-user, per-month subscriptions.

Predictive Analytics

Lower IT costs aren’t the only data-related benefit of going omni-channel. Unified commerce solutions bring all of your business data together, which becomes an extremely powerful diagnostic and predictive tool. Advanced Business Intelligence and Analytics tools track and measure your sales, inventory, and customer data, and give you a detailed picture of your successes and opportunities for growth. Their forecasting capabilities help you assess potential business strategies before you execute them, and make it easier to detect subtle industry trends that you might overlook unaided.

The Transition

Moving to a pure omni-channel infrastructure might seem like a complicated proposition, but it doesn’t have to be. There are a number of tools and technologies that allow a smooth and speedy transition from legacy platforms to unified commerce solutions. Some provide connectors that integrate your existing e-commerce setup to modern cloud platforms, and keep both synchronized automatically, securely, and without causing disruption or downtime.


In order to implement true omni-channel retail that avoids unnecessary complexities, a comprehensive ERP solution is essential. Cloud ERP platforms should be preferred, given their quick, easy deployment, cost-effectiveness, and essentially maintenance-free nature. Instead of scrapping your existing e-commerce implementation, pre-packaged integration solutions offer a much simpler way to automatically synchronize your sales channels’ current technologies with a centralized ERP platform. Powerful predictive analytics technologies can then take full advantage of your customer and product data by generating vital insights that drive business growth.

Visionet Systems offers solutions and services that have helped many retail fashion and apparel businesses of all sizes achieve true omni-channel performance. To find out how we can help your organization attain omni-channel success, please contact Visionet Systems today.


Increasingly, fashion retail organizations are challenged to stay trend focused, relevant, competitive, and most significantly, profitable in this very dynamic socioeconomic climate. Traditionally, before the latest technological advancements, the typical 12-18-month fashion apparel merchandising strategy season planning worked rather successfully. More predictable trend shifts such as color, silhouettes, fabric and weather shifts were typically accounted for in most merchandising planning and assortment systems. Essentially, the fashion houses and retail companies had the absolute advantage in setting trends and driving where the market was going. However, with the continuous evolution of the retail industry, along with the increase of socially empowered and mobile-connected customers, there are significantly more factors that the retail merchant must take into consideration to build, develop, drive and maintain brand loyalty & satisfaction.

The Age of Predictive Analytics – Knowing Your Customer

We have effectively entered into an age of advanced predictive analytics, where the retail executive is challenged to have a continuous and real-time 360-degree perspective of their consumers, across all possible physical and digital shopping channels, along with social influences. Additionally, the onset of the “Fast Fashion” revolution, has caused a significant disruption for more traditional fashion retail companies. They have redoubled their efforts to stay ahead of the changing fashion trends, driven primarily from social media outlets, crowdsourcing, as well as the need to increase the overall speed to market. More traditional fashion retailers such as Ralph Lauren, Macys and others are turning to advanced predictive business analytics to compete and thrive in the fast fashion environment, driven by Zara, H&M, Uniqlo and others. By effectively centralizing all of your consumer insights data, and translating these into visual and predictive tools that can drive merchandising solutions, you will have the ammunition at hand, to be far more proactive, vs. reactive to the changing industry trends.

360 Degree View of Today’s Customer

Emerging Predictive Analytics Trends – 2016 and beyond

The following advanced predictive analytics trends have recently emerged, and will continue to evolve in 2016 and beyond as the demands for increased consumer insights grow for fashion retailers, to drive optimal assortments and tightened inventory management processes:

  1. What the age of Data Democratization really means?
    • With knowledge comes great power: Retail organizations are discovering there is an increasing number business users who need to explore advanced predictive retail analytics
    • With great power also comes great responsibility: Democratization of data requires a multi-tiered approach, to balance both data accessible and governance
  2. Moving to the Cloud = Empowering Advanced Retail Predictive Analytics
    • Expandable Cloud Means Increased Scalability: Leveraging the cloud provides scalability, and once these data points are there, cloud analytics enables fashion apparel retail companies to be extremely agile
    • Significant economic savings: With the costs of leveraging the cloud continuing to drop, this has stimulated the data cloud boom, as well as stimulated cloud-based data storage innovations for fashion apparel retail companies
  3. Everything is Mobile
    • Mobile First Experience: Business intelligence products with a fluid, agile and scalable mobile-first experience have emerged is no longer simply an interface to legacy business intelligence solutions
    • Single Version of the Truth: Since everyone is leveraging the same consolidated data, this will drive more efficient, accurate and timely decisions
  4. Our Brains Are Wired for Sight – Visual Analytics are on the Rise
    • Data & Technology are an integral Part of the Conversation: Fashion retail executives are leveraging their data to explore questions, solve complex problems via insights, and requiring critical thought long-term strategies supported by data
    • Visual analytics Will be the Unifying Language: Which empowers retail executives to reach consumer insights rapidly, enable meaningful cross-functional collaboration, and build a culture of “data” within the retail organization

Bringing it all together… The Rise of Self-Service Predictive Analytics


With the rapid pace and seemingly daily trend shifts in retail, It is evident that the continuous improvements, innovations, the rise predictive analytics, and most importantly, a self-service mobile first business intelligence strategies are not just emerging, rather, they are elevating fashion retailer executive’s decision-making capabilities to the next level. There are fascinating predictive analytics innovations, which enable far more confident decision making, to not an only forecast but to monitor analyze the near real-time data. By focusing more organizationally, advanced predictive solutions filter the data into personalized self-service dashboards, and visuals, resulting in faster decision making. As your fashion retail business grows into other categories, shopping channels, geographical regions, and potentially through acquisition, your cloud-based predictive analytics suite has to be, extensible, scalable, and flexible to meet these needs.

The ability to track and meet the ever changing needs of your evolving consumer is truly the holy grail for fashion retail companies. To stay on top of this innovation curve, and not only ride but control the fashion trend waves always has been a challenge for fashion retail executives. Fear not, there are enterprise business solutions out there which will meet and exceed your needs, and enable you to carry it with you wherever you go. In conclusion, there are no segregations between technology, data, and your fashion retail business. They are now synonymous, and those analytically cultured retail organizations will thrive in this ever complex, and evolving fashion marketplace.

Brandon Rael
Vice President, Retail Professional Services
Visionet Systems, Inc.


Cranbury, NJ – March 25, 2016 – Visionet Systems, long known for its deep industry experience in retail and CPG appoints Brandon Rael as the Vice President of Retail. Brandon is responsible for retail strategy, direction and “go to market for Visionet’s customers. Brandon’s deep subject matter expertise and business focus allows Visionet to transform its clients’ retail businesses.

“Brandon is an accomplished retail strategy and operations executive, trusted advisor, and partner with deep experience as an industry recognized thought leader. He has led successful cross functional business transformations across multiple retail formats among the Fortune 500 retailers, including fashion apparel, luxury, specialty, department store, and e-Commerce.” said George Bacon, COO, Visionet; “Brandon’s impressive track record of leading and delivering complex transformational initiatives across the full spectrum of technology will be beneficial for Visionet to help retail clients achieve their desired operational efficiencies and sustainable profitability improvements.” he added.

“With extensive Retail and Unified Commerce focus and specialization, Visionet is well positioned to solve the complex unified commerce challenges in the areas of Merchandising, Assortment Planning, Customer Experience, Space Planning, Inventory Management, Supply Chain, e-Commerce, and Store Operations.” said Brandon Rael, VP of Retail, he added “Visionet enables technology for retailers to be able to create a competitive advantage for today’s retail.”

Visionet is very passionate about serving retailers, driving retail thought leadership, developing global teams, defining best practices and innovations to support the needs of a dynamic and insight driven retail industry. Its technology innovations such as EdgeAX, a Fashion ERP – an end-to-end industry solution for the Apparel, Footwear and Accessories vertical is a game changer for fashion retail.

About Visionet

Cranbury, NJ based – Visionet Systems, Inc. is a full-service technology consulting and business process outsourcing company. Visionet delivers software solutions, services, and technology-led BPO products, which are built on the best-of-breed philosophy to help our customers increase business agility, drive down their costs, and reduce risks. Over the years, Visionet has engineered high performing and cost-effective solutions for its customers across diverse industries including, banking, retail, insurance, distribution and manufacturing, while building deep competencies in the mortgage Industry. We are focused on delivering value and exceeding customer expectations. For more information, visit us online at

To boost profit the best marketers engage customers on an individual level, taking into account not only their tastes, past behavior and purchase history, but also their in-store foot-traffic patterns. But how do you collect all that information in one place, in a manner that is seamless, yet gain relevant insights?

Visionet Systems & Mowingo brings you an introductory webinar on how you, the retailer, can:

  • Use targeted and relevant offers
  • Give customers time-sensitive notifications
  • Use beacons effectively to generate a true ROI
  • Gain and leverage geolocation abilities in real time
  • Push the right message at the right time at the right location – to the right customer

Space is limited for this insightful webinar. Reserve your spot now!

Webinar Date and Time: Thursday, November 12, 2015 – 2:00 PM to 3:00 PM EST

Speakers Profile:

  • Daniel Dreymann
    CEO & Co-Founder, Mowingo

    For the last 20 years, Daniel dreamed up, developed, marketed and sold highly scalable platforms. Before founding Mowingo, Daniel co-founded Goodmail Systems and served as its CEO. At Goodmail, Daniel built an online commerce platform which processed up to 4 billion transactions a month, and partnered with leading email providers, including AOL, Comcast, Cox, Microsoft, Verizon and Yahoo. Among Daniel’s customers at Goodmail: Target, Overstock, PetSmart, Williams-Sonoma, TIME Inc. and many other Fortune 500 and midsize retailers, publishers and advertisers. Previous companies (VP and GM roles) include: Goodmail, Comgates, Arelnet, RDT (sold to Avnet) and Parsytec AG. Daniel holds B.Sc. and M.Sc. degrees in Engineering, both from Tel Aviv University.

  • Eric Finver
    VP Sales and Marketing, Visionet Systems Inc.

    Eric Finver serves as Vice President for IT Sales and Marketing efforts at Visionet Systems. He is responsible for spearheading critical customer relationships and organizational growth over the past 10 years with the company and has been a key contributor to the company’s service formulation and value creation to its targeted verticals.

Cranbury, NJ – Jan 7, 2015 – Visionet Systems, Inc., a full-service technology consulting company committed to delivering best-of-breed software solutions and services, announced today that it plans to unveil its new EdgeAX eCommerce Connector – a powerful tool that integrates Microsoft Dynamics AX 2012 R3 with leading eCommerce platforms like Demandware® and Magento® – at the 104th National Retail Federation (NRF) annual convention and expo.


The event, which is scheduled to take place from January 11 to 14, 2015 at the Jacob K Javits Convention Center, New York City, is the world’s most recognized annual retail show.

With the ever-changing retail landscape, the exponential growth of eCommerce and the increasing number of tech savvy customers; retailers are facing difficulty in providing their customers with a seamless shopping experience across all channels and entry points to their organization. The impact is considerable with respect to managing inventory, streamlining order processing and offering a seamless, unmatched customer experience. Recognizing the disparity between core ERP systems and eCommerce platforms, Visionet’s experts have created a powerful new tool called EdgeAX eCommerce Connector, designed for Microsoft Dynamics AX. The tool enables retailers to centrally manage channel and catalogue information centrally without the need to spend vast resources in time and effort to integrate two critical business systems. The solution will help streamline and automate complex business processes by transferring data seamlessly between Dynamics AX and an eCommerce engine in real time. The solution eliminates costly manual data entry efforts – which typically cause data quality and synchronization issues while enabling Retailers to improve operational efficiency without losing focus on critical business functions and most importantly the customer’s shopping experience.

“With over 20 years of experience in the Retail industry, Visionet has assisted market leaders with the analysis and implementation of best practice business processes and technologies”, said Jawad Khan, EVP Professional Services, Visionet. Commenting on Visionet’s EdgeAX eCommerce Connector, he said: “This latest offering by Visionet is designed to help Retailers connect all their data involving customers, products, inventory, orders, etc. with their eCommerce engine. This empowers Retailers with increased interoperability between their core ERP with their eCommerce platform. The tool will also help them achieve improved forecasting, better understanding of their customers and data backed marketing efforts while also enabling them to capture a 360o customer view for their business, all in one place”.

At the NRF Expo, Visionet’s experts will be available at Booth No. 654.

About Visionet

Visionet Systems, Inc., serving fortune 2000 companies across the United States, is a full-service technology consulting and business process outsourcing company. Visionet delivers software solutions and services, which are built on the best-of-breed philosophy to help our customers increase business agility, drive down costs, and reduce risks. We work as a strategic technology partner with our customers and enable them to execute on their vision through enabling technologies, global teams and the most stable talent pool in the industry. Our 20 year track record of successful delivery coupled with business focused technology domains help our clients gain a competitive edge by accelerating time to market, production ready solutions. Visionet strengths include ERP and Business Applications, Business Intelligence and Analytics, Collaboration, E-commerce and Mobility, as well as Enterprise Application Integration (EAI).

Over the years, Visionet has engineered high performing and cost-effective solutions for some of the world’s best known companies across diverse industries including, banking and insurance, retail and consumer products, as well as supply chain, distribution and manufacturing. We excel in delivering value and exceeding customer expectations. For more information, visit us online at