Monthly Archives: April 2017

Cranbury, NJ – April 12, 2017 – In order to achieve true omni-channel retail capabilities and improve operational efficiency, Mattress Firm has chosen Visionet Systems as strategic technology partner. Visionet has applied its expertise towards integrating Mattress Firm’s existing investments in e-commerce with Microsoft Dynamics AX to produce a centralized information repository that synchronizes all business information across retail channels in near real-time. This has resulted in streamlined e-commerce processing and fulfilment, and a more consistent customer journey.

As a partner of both Microsoft and Demandware, Visionet was the perfect technology provider for this project. “Visionet’s integration solution for Demandware and Dynamics AX has simplified our retail order management,” said Jonathan Sider, CIO at Mattress Firm. “It ensures a single version of the truth, and prevents the proliferation of separate information silos for each sales channel. Automatic synchronization between Dynamics and Demandware has eliminated the need for other error-prone and labor-intensive methods.”

Unifying ERP and e-commerce platforms has led to many strategic benefits. “Maintaining a single data repository lets Mattress Firm implement genuine omni-channel workflows, such as support for in-store or home delivery of products ordered over the phone or online,” said Orryn Sledge, Senior Vice President, Professional Services at Visionet Systems. “Synchronizing Demandware with Dynamics has also improved inventory visibility, and provides consistent product availability irrespective of sales channel. It has also produced a clearer picture of customer loyalty, with cross-channel sales information used to generate analytics for store managers and measure each customer’s lifetime value. These improvements enable smart clienteling and more effective digital marketing, and result in higher customer satisfaction.”

Integration between Demandware and Dynamics was achieved in a quick and cost-effective fashion by using CommerceLink, Visionet’s pre-built e-commerce integration solution, Completely linking the two systems has helped Mattress Firm effectively monitor and optimize customer interactions. “Visionet’s CommerceLink solution has helped us achieve visibility into all of our consumer interactions across our multiple online and store channels,” said Tony Miller, Vice President of Enterprise Systems at Mattress Firm. “This was important for us in order to improve our customer engagement, bring merchandising consistency, and streamline fulfilment processes. Visionet’s EdgeAX CommerceLink solution cut through complexities, simplified these business processes, and helped us achieve our objectives across channels.”

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service technology consulting and business process outsourcing company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance, cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution, and manufacturing, with a focus on delivering value and exceeding customer expectations. For more information, visit online at

About Mattress Firm

Founded in 1986, Houston-based Mattress Firm ( is the largest independent multi-brand mattress specialty retailer in the United States and one of the most successful specialty bedding companies in the world, with more than 3,500 company-operated and franchised stores across 49 states, and over $3.5 billion in pro forma sales in 2015. In September 2016, the company was acquired by Steinhoff International for $3.8 billion, and now operates as a subsidiary of Steinhoff. Mattress Firm offers a broad selection of traditional and specialty mattresses, bedding accessories, and other related products from leading manufacturers.


VisiAnalytics for Grocers is a cloud-hosted BI and Analytics platform that provides insights to critical insights to help business decision makers make the right decisions based on the facts. In addition to the pre-built reports and dashboards, it provides a comprehensive set of dimensions and measures for self-service BI.

Based on Power BI and Azure-SQL VisiAnalytics has 2500+ data points driving permutations of the critical KPIs that matter most to you, providing scale, speed to market, maximum efficiency and cost savings.

Better Margins – discover hidden connections in your customers buying habits and stock the stores with the right products at the right price.

Product Profitability – having the ability to uncover real product margins, through purchase, discounts and retail price analysis.

Store Performance – support the high performing stores and create an action plan to exploit the emerging ones through insights to customer demographics and store sales history.

Targeted Marketing – know the impact of your weekly sales campaigns before the rollout. Adopt and sell the right products to your community.

Daily Sales Flash

  • Day level store performance summary
  • Key sales KPIs including GM%, ADT, AUR, UPT
  • TY vs LY comparison for key KPIs
  • Top and bottom stores by sales
  • Hourly sales and GM trends
  • Drill options for time hierarchy

Store Operations

  • Holistic view of daily store operations
  • Information along with store level drilling
  • Traffic counts and conversion rates
  • TY vs LY store operational analysis
  • Hourly sales, traffic and conversion trends

Returns Analysis

  • Daily Returns analysis to find trends around returning products
  • TY vs LY Return Comparisons
  • Return to Sales Ratios for Sales Amount and Units
  • Returns by Product Class and drill option to Product
  • Week Over Week Return Analysis

Custom Attributes Analysis

  • Analysis on Product Level Custom Attributes
  • Data Model Supports Maximum Key Attributes for CPG Products
  • Grouping of Custom Attributes based on nature
  • Analysis and Trend based on Custom Attributes using Key KPIs
  • Drill Options on Store and Time Hierarchy