Organizations of all kinds choose Sitecore to craft beautiful, versatile, and feature-rich e-commerce sites of all sizes, from global online marketplaces to exclusive online boutiques for niche brands. Visionet Systems has demonstrated excellence in planning, designing, implementing, enhancing, and supporting Sitecore Commerce deployments, and has steadily expanded its client base to include several well-known global brands in multiple industry verticals. By successfully completing Sitecore Commerce projects of varying scope and complexity, Visionet has proven that its team possesses the technical expertise and business savvy to produce superlative e-commerce for Sitecore customers.

The vision and leadership to trail-blaze a winning digital commerce strategy

Visionet’s business and technology consultants have assisted many global brands with determining the best ways to transform their digital footprint, enhancing their omni-channel commerce capabilities, and identifying areas of their business operations that are poised for technology-driven growth. By drawing up a roadmap that charts their ideal digital journey, our Sitecore experts and team leaders help our clients by designing a scalable solution that addresses their specific digital commerce challenges, while always paying close attention to the overall customer experience.

The user experience is a core component of each client’s solution design. From information architecture to visual design, our team ensures that users can swiftly navigate through the solution’s entire corpus of information, select their desired products and services with ease, seamlessly complete purchases and other transactions, and receive customer support from your brand representatives via their preferred mode of communication. Our design experts ensure that users find all information where they expect to, displayed in a clear and visually appealing format, and Sitecore’s strong personalization capabilities make each customer visit more relevant and engaging, which helps form life-long customer relationships.

Our Sitecore web applications are thoughtfully designed and rigorously tested to ensure that they function reliably, and present the user with information solutions that are succinct and intuitive. By performing multi-tier performance and user acceptance testing, our team prepares each deployed solution for an exhaustive range of use cases, and closely aligns every application with real-world user behavior.

Visionet used Sitecore’s e-commerce technology to enable a feature-rich online platform that, integrated with Microsoft Dynamics AX for Retail for back-end operations, connects online and offshore channels and delivers a complete omni-channel experience.


Seasoned professionals dedicated to precision, quality, and rapid deployment

During the implementation phase of every Sitecore project, Visionet’s team of experts uses industry best practices to accelerate rollout, circumvent common challenges, and address specific client requirements. The implementation phase includes many types of customization and configuration, ranging from branding and personalization to deploying search extensions like Coveo and performing integration with ERP & CRM platforms such as Microsoft Dynamics 365. Visionet is proud to be an official Sitecore Solution Partner and Microsoft Gold Partner, and our integration capabilities are second to none.

Sitecore Commerce boasts powerful analytics capabilities that power its real-time personalization and offer decision makers vital customer insights. By applying Sitecore’s leading-edge technologies to customer recommendations and personalized merchandising, Visionet creates innovative tools for users that improve engagement and add value by suggesting customer-specific add-ons and upsells, while keeping each interaction highly relevant and directly meaningful.

Proactive, agile, and cost-effective digital systems management for worry-free operations

Visionet’s mission to exceed clients’ expectations extends far beyond the day your site goes live – our team is dedicated to your projects’ long-lasting success and enduring value. Our Sitecore support team monitors your technology infrastructure, anticipates and identifies potential issues, and prevents or rectifies any sources of risk that might surface.

Empowered by a deep understanding of Sitecore, .NET, and other related technologies, our specialists detect potential challenges before they arise, respond with speed and decisiveness, and unearth underlying causes instead of merely addressing individually-emerging incidents. 24×7 break-fix support, preventative maintenance, patches, and enhancements keep your investment in optimal condition around the clock, without resorting to expensive in-house support.

The result: a secure, reliable Sitecore deployment that operates at peak performance and always exceeds uptime SLAs.

Whether your organization currently uses Sitecore Commerce, is preparing to add Commerce functionality to its Sitecore deployment, or is interested in rolling out a fresh Sitecore implementation, Visionet has the leadership and expertise you need to succeed. Please contact us today to schedule a meeting and explore Visionet’s full range of solutions and managed services.


Cranbury, NJ – June 30, 2017 – Visionet Systems, a leader in unified ERP and e-commerce implementations for Retail and CPG, announced a strategic partnership with Vitamin World, a retailer of nutritional supplements and wellness products with stores across the US. Visionet will assist Vitamin World in transforming their digital commerce infrastructure, with a strong focus on seamlessly integrating their online channel, brick-and-mortar stores and backend supply chain processes.

“Providing consistent experience across all sales channels and harvesting deeper understanding of our customers is important to us. These insights will allow us to align our supply chain with varying consumer demand, diversify our assortments and provide an engaging and consistent buying experience for our customers, said Michael Madden, CEO of Vitamin World. “By adopting a unified, Omni-channel retail model across sales and supply chain, Vitamin World will become a leaner, modern and more profitable retail outfit”.

The new unified digital solution will provide consistent performance measurement and a more holistic understanding of the day to day business operations by integrated retail with the supply chain and mechanizing. Best of all, Vitamin World’s customers will enjoy a quicker, simpler, and more streamlined customer service whether they shop online or visit a retail outlet. “The new solution will help bring efficiencies to the supply chain operations, and enable Omni-channel functionality across Vitamin World’s online store, call center, and brick-and-mortar outlets”, said Venky Govind, CIO of Vitamin World.

Visionet will implement Microsoft’s cutting edge cloud based ERP, Dynamics 365 Operations for Retail and will fully integrate the online channel using its CommerceLink solution. According to Rooban Soni, SVP Sales, Visionet Systems, “This new Microsoft Azure cloud based solution along with CommerceLink and Retail Analytics will provide Vitamin World the flexibility and unhindered scalability as the business grows”.

This initiative is expected to have a profound, transformative effect on sales and supply chain operations at Vitamin World, with more effective business processes that generate results with fewer steps, enhanced reporting and forecasting, lower operational overheads and improved customer satisfaction.

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service solutions and consulting company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed technology with the philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has deep competencies in the Omni channel retail, fashion apparel, consumer packaged goods, mortgage Industry and offers high-performance, cost-effective solutions with focus on delivering value and exceeding customer expectations. For more information, visit online at

About Vitamin World

At Vitamin World, we believe that nutrition starts at the source. We travel the world to find the freshest, purest, and potent health ingredients in order to craft the highest quality vitamins and supplements for our customers. And our high quality doesn’t just apply to our products; it applies to our people. Our staff of trained and friendly Associates in our hundreds of stores nationwide can help guide you on your journey to becoming your best self. Whether you’re a wellness novice or a health enthusiast, Vitamin World is committed to bringing quality ingredients, products and people, from the source to you.


Cranbury, NJ – Jun 02, 2017 – Michael Gerald partners with Visionet Systems, the leader in apparel digital solutions on Microsoft Cloud to transform its business by streamlining all internal and partner related business processes to sustain long term operational excellence. California based Michael Gerald is a premier manufacturer of Men’s, Young Men’s, and Children’s lifestyle apparel.

Visionet offers a unique Microsoft Dynamics 365 Cloud based apparel industry solution that helps companies dynamically change supply chain designs and accommodate traditional calendar based as well as agile production models to meet fast fashion needs. This innovation allows the brands to maintain their differentiation through continuous calibration and rethinking of their business models as the market conditions change and evolve.

“The underlying objective is to reduce decision and action latencies, promote efficiency and enhance visibility through a unified digital enterprise platform,” – said David McCullagh, the CFO of Michael Gerald Limited.

“Visionet’s apparel solution converges financial and operational data to provide a complete picture of the enterprise performance,” said Sherman Lee, the COO of Michael Gerald Limited.

“Our fast track implementation methodology is optimized for agile fashion commerce. We are excited to support Michael Gerald though its transformation journey. Our apparel industry solution for Dynamics 365 will provide true long-term value to Michael Gerald,” said Jawad Khan, EVP Visionet Systems.

The solution allows full package sourcing, local production with fully integrated order to cash, procure to pay, product management, Electronic Data Interchange (EDI) and advanced warehouse management capabilities, all available through a single online Microsoft cloud based subscription model. In addition, the integrated role based analytics and mobility makes the solution the most advanced digital platform for fashion wholesale and retail.

About Michael Gerald Ltd.

Founded in 1983, with an initial focus on the sweater market, Michael Gerald Ltd. is now an industry leader in the design and manufacturing of casual lifestyle apparel for the Young Men’s, Men’s, and Boy’s markets for knit and woven tops and bottoms in the USA and Canada. From product design, raw material sourcing, and production management to quality control, logistics, shipping, and other important functions, their spectrum of services covers the entire supply chain end-to-end. Through the coordination of multiple global offices, MGL’s innovative design and sourcing teams collaborate with their partners to develop leading-edge products for high-volume private-label programs as well as direct-to-brand custom designs.

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service technology consulting and business process outsourcing company that delivers software solutions, technology as well as business services on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. With more than 200 clients worldwide and hundreds of ERP experts with the highest levels of Microsoft certification, Visionet is the leading Microsoft partner for apparel and retail Industry. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, fashion/apparel ERP and has engineered many high-performance, cost-effective solutions with a focus on delivering value and exceeding customer expectations. For more information, visit online at


Cranbury, NJ – April 12, 2017 – In order to achieve true omni-channel retail capabilities and improve operational efficiency, Mattress Firm has chosen Visionet Systems as strategic technology partner. Visionet has applied its expertise towards integrating Mattress Firm’s existing investments in e-commerce with Microsoft Dynamics AX to produce a centralized information repository that synchronizes all business information across retail channels in near real-time. This has resulted in streamlined e-commerce processing and fulfilment, and a more consistent customer journey.

As a partner of both Microsoft and Demandware, Visionet was the perfect technology provider for this project. “Visionet’s integration solution for Demandware and Dynamics AX has simplified our retail order management,” said Jonathan Sider, CIO at Mattress Firm. “It ensures a single version of the truth, and prevents the proliferation of separate information silos for each sales channel. Automatic synchronization between Dynamics and Demandware has eliminated the need for other error-prone and labor-intensive methods.”

Unifying ERP and e-commerce platforms has led to many strategic benefits. “Maintaining a single data repository lets Mattress Firm implement genuine omni-channel workflows, such as support for in-store or home delivery of products ordered over the phone or online,” said Orryn Sledge, Senior Vice President, Professional Services at Visionet Systems. “Synchronizing Demandware with Dynamics has also improved inventory visibility, and provides consistent product availability irrespective of sales channel. It has also produced a clearer picture of customer loyalty, with cross-channel sales information used to generate analytics for store managers and measure each customer’s lifetime value. These improvements enable smart clienteling and more effective digital marketing, and result in higher customer satisfaction.”

Integration between Demandware and Dynamics was achieved in a quick and cost-effective fashion by using CommerceLink, Visionet’s pre-built e-commerce integration solution, Completely linking the two systems has helped Mattress Firm effectively monitor and optimize customer interactions. “Visionet’s CommerceLink solution has helped us achieve visibility into all of our consumer interactions across our multiple online and store channels,” said Tony Miller, Vice President of Enterprise Systems at Mattress Firm. “This was important for us in order to improve our customer engagement, bring merchandising consistency, and streamline fulfilment processes. Visionet’s EdgeAX CommerceLink solution cut through complexities, simplified these business processes, and helped us achieve our objectives across channels.”

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service technology consulting and business process outsourcing company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance, cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution, and manufacturing, with a focus on delivering value and exceeding customer expectations. For more information, visit online at

About Mattress Firm

Founded in 1986, Houston-based Mattress Firm ( is the largest independent multi-brand mattress specialty retailer in the United States and one of the most successful specialty bedding companies in the world, with more than 3,500 company-operated and franchised stores across 49 states, and over $3.5 billion in pro forma sales in 2015. In September 2016, the company was acquired by Steinhoff International for $3.8 billion, and now operates as a subsidiary of Steinhoff. Mattress Firm offers a broad selection of traditional and specialty mattresses, bedding accessories, and other related products from leading manufacturers.


VisiAnalytics for Grocers is a cloud-hosted BI and Analytics platform that provides insights to critical insights to help business decision makers make the right decisions based on the facts. In addition to the pre-built reports and dashboards, it provides a comprehensive set of dimensions and measures for self-service BI.

Based on Power BI and Azure-SQL VisiAnalytics has 2500+ data points driving permutations of the critical KPIs that matter most to you, providing scale, speed to market, maximum efficiency and cost savings.

Better Margins – discover hidden connections in your customers buying habits and stock the stores with the right products at the right price.

Product Profitability – having the ability to uncover real product margins, through purchase, discounts and retail price analysis.

Store Performance – support the high performing stores and create an action plan to exploit the emerging ones through insights to customer demographics and store sales history.

Targeted Marketing – know the impact of your weekly sales campaigns before the rollout. Adopt and sell the right products to your community.

Daily Sales Flash

  • Day level store performance summary
  • Key sales KPIs including GM%, ADT, AUR, UPT
  • TY vs LY comparison for key KPIs
  • Top and bottom stores by sales
  • Hourly sales and GM trends
  • Drill options for time hierarchy

Store Operations

  • Holistic view of daily store operations
  • Information along with store level drilling
  • Traffic counts and conversion rates
  • TY vs LY store operational analysis
  • Hourly sales, traffic and conversion trends

Returns Analysis

  • Daily Returns analysis to find trends around returning products
  • TY vs LY Return Comparisons
  • Return to Sales Ratios for Sales Amount and Units
  • Returns by Product Class and drill option to Product
  • Week Over Week Return Analysis

Custom Attributes Analysis

  • Analysis on Product Level Custom Attributes
  • Data Model Supports Maximum Key Attributes for CPG Products
  • Grouping of Custom Attributes based on nature
  • Analysis and Trend based on Custom Attributes using Key KPIs
  • Drill Options on Store and Time Hierarchy


Cranbury, NJ – March 29, 2017 – Visionet Systems has successfully deployed a transformative digital platform for Pet Supplies Plus that will boost cross-channel customer activity, improve visibility of customer purchasing behavior and help increase sales.

Visionet used SiteCore e-commerce technology to implement a feature-rich online platform which was integrated with Microsoft Dynamics AX for Retail. The combined capabilities of SiteCore and Microsoft Dynamics now allow Pet Supplies Plus to offer each of their customers a unique omni-channel digital experience, tuned to their individual personas.

“The core objective was to improve the way we understood and engaged our neighbors,” said Derek Panfil, Senior Vice President Merchandising and Marketing at Pet Supplies Plus. “The new site design offers our neighbors the ability to find store specific products, and several others features, which will help drive neighbor traffic to nearby retail locations. The new platform enables Pet Supplies Plus to connect online behaviors with in-store purchase patterns. We now have a much better idea about which products our neighbors value most, and the kinds of items that sell well together.”

“This integrated digital commerce platform has positioned Pet Supplies Plus for growth and by encouraging customer loyalty and boosting overall customer satisfaction,” said Thadd Tucker, Director Digital at Pet Supplies Plus. “By deploying Sitecore and Dynamics AX in a strategic way, our digital strategies are well positioned to enable omni-channel and service our neighbor’s on-line and in-store.”

“Enabling Pet Supplies Plus to extend their digital vision has been a rewarding experience, and we look forward to continuing this vision for Pet Supplies Plus”, said Orryn Sledge, Senior Vice President, Professional Services at Visionet Systems. “It shows that regardless of the target market, an OMNI experience, combined with digital touchpoints, is critical for incremental growth”.

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service technology consulting and business process outsourcing company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance, cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution, and manufacturing, with a focus on delivering value and exceeding customer expectations. For more information, visit online at

About Pet Supplies Plus

Headquartered in Livonia, Michigan, Pet Supplies Plus earned its success by understanding the unique bond between humans and their pets. With more than 360 locations in 27 states, Pet Supplies Plus has earned its reputation as “America’s Favorite Neighborhood Pet Store” by offering a wide array of pet food, pet products, grooming services, and animal expertise in a welcoming environment. Pet Supplies Plus is ranked in Entrepreneur magazine’s 35th Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate, and system size.


What challenges do fashion retailers face as they embrace omni-channel operations? Discover technologies for easier unified commerce deployment.

Since mobile Internet access became commonplace, customers have displayed the tendency to engage brands and make purchases through multiple channels, while expecting a consistent shopping experience. Differences in pricing, order fulfilment procedures, contacting customer service, and other aspects of the customer journey tend to detract from their ideal shopping experience, leading to lower customer satisfaction, decreased brand loyalty, and ultimately, sub-par sales revenue.

These factors are especially important for fashion and apparel retailers. Similar to other “experience goods” such as perfumes and footwear, the apparel shopper usually prefers to interact with products on a direct, physical level, which increases the likelihood that they will visit a brick-and-mortar store. In order to maximize the customer’s opportunities to complete the purchase, leading fashion retailers offer them multiple shopping channels. If the customer doesn’t buy the item at that retail location, they might wait until they get home and buy it over the phone or through the brand’s online store, or use a mobile app to buy the product while they’re on the go.

The Importance of Seamless Customer Experience

Offering customers multiple paths for their purchases is essential, but it isn’t enough to cement the reputation of your brand. Customers will express frustration if item pricing or availability differs depending on which sales channel they choose, and this usually results in lost sales. This is precisely why omni-channel retail is not a fleeting industry trend or empty buzzword – it is swiftly becoming the norm for all successful retail brands.

Omni-channel retail is a seamless approach to the consumer experience through all available shopping channels. Multi-channel businesses engage customers through several independent channels, while cross-channel retail presents channels as a single brand and single view, but with differences in brand experience. On the other hand, omni-channel retail offers customers a uniform brand experience over every shopping channel. While many retailers have successfully transitioned from single-channel to multi-channel setups, and have even graduated to cross-channel retail, relatively few have successfully implemented a truly omni-channel customer experience.

Why is that? What challenges do businesses face that prevent them from a smooth transition to genuine omni-channel operations? Even though it’s true that every business is unique, with its own series of challenges to overcome, the most common hurdle on the road to omni-channel success is legacy technology and information silos.

The Problem with Multi-Channel Data Silos

Many organizations start with a single-channel retail setup, and gradually add more sales channels as they grow. Because of advances in information technology, newer channels often use newer information systems instead of the ones deployed for existing channels. The biggest problem with this approach is that the customer, product, and transaction information in each channel can’t be shared with any of the others.

So when Betty Walker buys a plaid skirt via your online store on June 12, neither your brick-and-mortar stores nor your call centers are notified about the transaction. You are forced to either tally and adjust stock levels manually on a daily or weekly basis, or keep entirely separate inventories… and neither of those solutions is satisfactory. Furthermore, if Betty decides to shop for other items on her smartphone on June 15, the information system for your mobile channel might not have any record of her previous purchase, leading to a missed opportunity to recommend a product similar to her last purchase. As a matter of fact, your mobile channel might not have any record of a Betty Walker at all! In that case, Betty might be asked to register for a separate mobile account, an annoyance that will probably discourage her enough to abandon the transaction completely.

The example above illustrates just some of the pitfalls of relying on a patchwork of disparate technologies that manage sales channels independently of each other. An omni-channel retail setup would instead use a centralized data repository for all customers, products, and transactions, irrespective of sales channel. That way, shoppers can buy your products over the phone and return them using a mobile app, or order a product from your website and pick it up in-store. Each customer’s transactions would form a single, comprehensive transaction history, making it a simple matter to analyze buying behavior, gauge customer loyalty, and recommend appropriate purchases in the future. A single user account would grant each customer access to your online store via both traditional web browser and smartphone app, which would offer them the same, familiar, full-featured customer experience on both platforms.

Optimized Supply Chain

In addition to a vastly improved customer experience, omni-channel retail streamlines your supply chain operations immensely. Instead of separate, inconsistent records for each channel, or even entirely separate inventories, omni-channel retailers benefit from a single, accurate, real-time view of their entire supply chain. Each in-store, over-the-phone, and online transaction updates your records as they happen, allowing you to respond quickly to significant trends in purchases, returns, or other behavior. Slow, error-prone, and expensive manual transcription and data entry is eliminated as well, which greatly improves data accuracy and reduces operating costs.

Streamlined IT

Your IT department also stands to benefit from well-implemented omni-channel retail. Maintaining a single data repository eliminates the need for multiple legacy information systems, so there are fewer server computers to maintain and purchase software licenses for. To achieve even lower ownership costs, many companies are adopting cloud technologies like Microsoft Dynamics 365. Cloud platforms like Dynamics don’t require on-site server computers, use software and licensing that stays up-to-date automatically, can be accessed securely from multiple devices and locations, and can usually be purchased as cost-effective per-user, per-month subscriptions.

Predictive Analytics

Lower IT costs aren’t the only data-related benefit of going omni-channel. Unified commerce solutions bring all of your business data together, which becomes an extremely powerful diagnostic and predictive tool. Advanced Business Intelligence and Analytics tools track and measure your sales, inventory, and customer data, and give you a detailed picture of your successes and opportunities for growth. Their forecasting capabilities help you assess potential business strategies before you execute them, and make it easier to detect subtle industry trends that you might overlook unaided.

The Transition

Moving to a pure omni-channel infrastructure might seem like a complicated proposition, but it doesn’t have to be. There are a number of tools and technologies that allow a smooth and speedy transition from legacy platforms to unified commerce solutions. Some provide connectors that integrate your existing e-commerce setup to modern cloud platforms, and keep both synchronized automatically, securely, and without causing disruption or downtime.


In order to implement true omni-channel retail that avoids unnecessary complexities, a comprehensive ERP solution is essential. Cloud ERP platforms should be preferred, given their quick, easy deployment, cost-effectiveness, and essentially maintenance-free nature. Instead of scrapping your existing e-commerce implementation, pre-packaged integration solutions offer a much simpler way to automatically synchronize your sales channels’ current technologies with a centralized ERP platform. Powerful predictive analytics technologies can then take full advantage of your customer and product data by generating vital insights that drive business growth.

Visionet Systems offers solutions and services that have helped many retail fashion and apparel businesses of all sizes achieve true omni-channel performance. To find out how we can help your organization attain omni-channel success, please contact Visionet Systems today.